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Consumer Insights Manager, Perfumery Nihon Firmeni

KEY RESPONSIBILITIES

  • Design and implement consumer research (70%  quantitative 30% qualitative) with the following day-to-day responsibilitie 
  • Analyze and interpret research findings and provide insightful reports and presentations with a compelling “story” and a point of view (as opposed to just data and information) to inform business decisions
  • Present research findings to internal business stakeholders and external clients and be able to explain the implications to clients’ business as and when required 
  • Work closely with the regional/global CI team and provide on-the-group support in project implementation when required
  • Identify consumer trends with a view to integrating these trends into business plans and strategies
  • Collect secondary data from various sources to support business and strategy planning as and when required

 

We Value:

  • At least 5 years of solid customized research experience gained from research agencies and/or client companies
  • Ability to design and execute quantitative and qualitative research projects independently from start to finish
  • Excellent data analysis and interpretation skills to identify and communicate the business implications
  • Comprehensive experience in market research project management, including questionnaire/discussion guide design, sampling, fieldwork management, analysis and presentation of results
  • Good understanding of FMCG and business-to-business industry e.g. skin care, hair care, fabric care, house care (useful but not a must)
  • Native level Japanese and good written and spoken English at report writing and presentation-level is a plus

 

We offer:

  •  Industry leader in research and innovation by investing 10% of revenues in research and innovation