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Senior Category Manager - Beverage

Location: Shanghai, China

 

Key Responsibilities:

 

  • Analyze market landscape, Drive strategic initiatives for organic or inorganic growth. Initiate, develop and deploy marketing plans and actions to Firmenich staff and external clients. Develop and use creative communication methods and ways to deliver our message and gain competitive advantage
  • Analyze market trends and data from internal and external databases and interpret with insight and foresight to identify trends and generate concept ideas. Initiate market research for trend insights where necessary. Translate marketing insights into inspiring and relevant flavor solutions and product concepts. Prepare and conduct market trend presentations with innovation concepts to key clients.
  • Developing marketing Collaterals at market or category level to promote Firmenich flavor solutions and develop the market.
  • Manage and coach Junior marketing team members. Coach the team on Market trend thinking and opportunity identification
  • Work as action leader in reactive project / workshop / innovation day together with other BD functions and present total solution to clients
  • Build and maintain relationship with other Global and Zone Marketing and Business Development teams for collaboration and leverage of work and information

 

We value:

 

  • Bachelor degree or higher in Marketing, Food Science, Business Administration or similar
  • >10 years proven track record in flavor marketing or BD, Food or Specialty Chemical Industry B2B marketing, Food Industry or Specialty Chemical FMCG marketing, or similar
  • Leading through Vision and Values, Strategic thinking, Engaging presentation skill, Decision Making, Planning & Organizing, Building Partnerships internally and externally, Coaching.
  • Technical / Professional Knowledge & Skills in Marketing and Market insights, Generate market insights from Data sources such as Euromonitor, GNPD, Social Media
  • Excellent PowerPoint Skills, basic level Movie editing, and Image editing experience a plus

 

We offer:

 

  • Creative mindset to inspire our customers and consumers worldwide
  • Our expertise goes beyond smell and taste: it is the sum of our peoples' passions and knowledge that allows us to create the best solutions for our customers’ products.
  • A corporate mindset where every employee is trusted, valued, empowered and encouraged to grow.
  • A work-life balance and therefore offers flexible work arrangements
  • Being a privately-owned company we have a history of taking risks, which can lead to innovation and breakthroughs.  Our independence gives us the freedom to control our destiny.
  • Driving sustainable lifestyles for the well-being of present and future generations