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Marketing Manager

Brief Management:

    • Lead marketing support to some identified customers for the category/market.
    • Support client's product developments by providing marketing intelligence to select the most relevant flavors/fragrances solutions. Ensure the right marketing support to maximize Firmenich’s chances to win/defend business. Manage proactive and reactive projects with excellence, working closely with technical teams to ensure relevant, business-oriented product developments.
    • Position Firmenich as the supplier to count on for competitive added value market knowledge, brand understanding, inspiration and winning flavor/fragrance solutions.

 

Business Development:

    • Continuously develop and maintain category/market expertise (macro trends, consumer drivers, category & market dynamics, flavors/fragrances, technologies,). Consolidate this knowledge into relevant tools that can be shared internally and with clients.
    • Deploy global & regional strategies at category/market level; identify with commercial teams future opportunities to develop the business and action plans to go after them.
    • Ensure the right portfolio of flavor/fragrance solutions for the category/market and promote it accordingly. Fill the gaps when needed with technical teams.
    • Proactively develop the right promotion tools with the proper push to sales. Monitor usages and get learning for future improvements.

 

Develop Data Storytelling / Product Concept Creation:

    • Use market data, consumer insights and trends knowledge to create relevant new product concepts to help to position and sell firmenich flavors and technologies
    • Captivate audiences by data storytelling that allow to sell firmenich flavors and technologies and position as partners as flavor trends experts
    • Position with marketing client experts’ consultants in flavor strategy and pipeline development
    • Help to Develop Flavors & Technology LOCAL promotions based in data analysis
    • Develop close relationship with clients marketing managers

 

Project Management

  • Monitors project’s progress and ensures technical appraisals are carried out during development;
  • Produces target market profile, sales projections, impacts assessment on existing products, distribution considerations and commission summaries;

 

Leads Analysts:

    • Implements regional category plans for their segment strategies;
    • Works closely with the technical teams to ensure relevant, consistent and business oriented product developments and launch materials
    • Communicates, trains, and promotes internally and externally our existing and new technical expertise and solutions.

 

Formal Studies / Degrees: Degree in marketing, social science, business administration or equivalent.

 

Experience:

At least 5 years’ experience at junior management level within flavor or Food & drinks industries

 

 

Technical / professional knowledge & skills:

  • Planning & organizing
  • Coaching
  • Building strategic working relationships
  • Decision making
  • Work standards