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EU MARKETING LEAD

At Firmenich people are at the heart of the company, we are committed to equal employment opportunities and value diversity in the workplace.

 

Location: Barcelona, Spain
Hybrid working model

 

ABOUT THE ROLE

Scentmate by Firmenich is looking for a talented individual to join our Marketing team as a Europe Marketing Lead. The ideal candidate is someone who is very proactive, has a wholistic view and experience in different marketing roles: Marketing strategy, Marketing fundamentals, market analysis, customer/consumer understanding, digital marketing and brand & product launches & development. Motivated to play a key role in supporting and executing Scentmate growth strategy and in leading the acceleration of brand awareness, consideration and conversion. The Marketing Lead will be responsible for: i) strategically building our brand awareness, ii) optimizing conversion, ii) supporting Scentmate profitable growth and iv) creating best in class digital capabilities.

 

WHAT YOU'LL DO

· Monitoring and analyzing all parts of our sales funnel to optimize and guide our Sales team for lead acquisition and conversion

· Planning of content strategy, together with our commercial and fragrance creation teams, to drive high engagement and distribution on the digital channels

· Distribution of content across channel (SEO, SMO, social media, community, offline print, events, trade shows)

· Constant Sales Funnel optimization with ideation and measurement of key initiatives

· Plan, create and implement a 360 growth marketing strategy

· Lead our new branding strategy and significantly increase our brand awareness

· Lead our content creation process and ensure alignment between fragrance creation, sales and client’s interests

· Constant optimization of performance marketing channels and creation of superior digital capabilities

· Collection, monitoring and analysis of marketing analytics and key metrics to constantly improve awareness and lead generation

· Organization of branded events (offline and online)

· Manage a team of 5 highly motivated individuals with areas of expertise expanding from digital marketing, communications and perfumery marketing.

 

WHO YOU ARE

· Minimum 7 years of experience in a similar marketing role

· Used to working in lean setups, passionate and willing to try new growth tactics. With a thirst for analyzing data and discovering key learnings from it.

· Knowledge about Google Analytics, A/B Testing Software, Social Ads management and measurement and tracking tools available

· Basic code knowledge preferred.

· Strong capabilities to organize your own work and manage deadlines

· Stay current in marketing trends and news e.g. Google updates and changes in algorithms

· Technically adept, with an ability to learn new concepts and software applications quickly

. People management expertise

. Experience in marketing strategy and planning

 

BENEFITS AT Scentmate by Firmenich

· You will be part of an innovative and renowned Swiss company that is a world class reference in the Fragrance and Flavors industry.

· You will work in a young, creatively, proactively, with good communication and a high level of energy team.

· You will be leading our European Marketing Team that is at the core of our marketing-driven organization

· You will have a flexible schedule

· Our office has a breath-taking view over all Barcelona and its conveniently located

· 50% Remote Working if preferred

· We look after our talents and ensure exciting growth opportunities

 

 

#LI-Hybrid

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